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I have been a US Cellular customer since 2005 or 2006. And I must admit, I have really enjoyed being with US Cellular until they adopted the “Belief Plan,” maybe a year or so ago. Bravo to all of you who love this new plan, but I find the “Belief Plan” confusing. I don’t want to deal with a “points” system and it also isn’t lost on me that every time they offer me this belief plan, it is $30 more per month than my current contract. Oh, and they offer it to me every single time I call. For anything. No matter how many times I have told them I am not interested and have asked them to stop. So, I decided to expand my options and start looking elsewhere.